February 6, 2011

Designing packaging for Jellypods

Posted in Airlines, Blue Ocean, Branding, Business model, Feedback, Luggage, Marketing, Materials, Packaging, Production, Strategy at 10:56 am by Kilo

Packaging of Jellypods has been something we have considered right from the start, as part of the Blue Ocean approach.

We’ve been through a wide range iterations, from external to internal, from lots to none, but now we have started to zero in on a couple of concepts.

The mainline thinking of packaging Jellypods has always been around allowing people to see and feel the product on the shelf, while also having the benefits and value of the product explained visually to the potential buyer.

It also can’t cost the earth – there’s no point working so hard to cost optimize the basic product only to add 30% extra cost for a wrapper.

That set of goals is encapsulated in the latest designs for a wraparound package which is shown below:

However, one other option that is still seriously under consideration is to avoid external packaging altogether. In a Blue Ocean sense, this makes a lot of sense – it eliminates something that maybe adds little value.

Crocs, a story we mentioned earlier on the blog, deliberately decided to place their products out in the open air, with zero packaging, to show the wide variety of colours.

Jellypods have a convenient little Jelly-shaped hanging hole built into the ziptabs that would make this a very viable option, and because the product is crystal clear, it would be quite easy to put all “packaging detail” inside the Jellypod itself. What do you think?



May 12, 2010

A quick poll: what’s your favourite Jellypod colour?

Posted in Feedback, Marketing at 10:31 pm by Kilo

Four colours to choose from – which is your favourite?

May 10, 2010

More gorgeous Jellypods eye candy

Posted in Feedback, Marketing, Packaging, Production at 4:27 pm by Kilo

Time for some more eye candy.

Below, as promised, the Ribbon Reef Red and Arctic Ice Blue Jellypods variants:-

Ribbon Reef Red

Arctic Ice Blue

Sea Smoke Grey

Atlantic Ocean Green

Aren’t they cute?

Some of you will also notice we have changed the physical design somewhat in the past few weeks. This is still an ongoing process as we work with manufacturers to get the right mix of design and practicality into the final Jellypods, and it is a tricky thing to get just right.

We’ve also been working on some new colour variations and styles that match certain unique situations, but those have to stay back in the workshop for now!

Next week we’ll be inviting your feedback on your favourite colour – stay tuned for the Jellypods Beauty Contest.

April 28, 2010

First time through an Xray

Posted in 3D printing, Feedback, Fun stuff at 6:02 pm by Kilo

Last week we promised to tell you about something that happened as we traveled through Munich airport a few weeks back.

We were stopped at the airport x-ray scanner by security who saw the Jellypods 3D prototype in our hand luggage on the scanner (shown below scaled against an apple).

They pulled it out and were turning it around in a kind of wonder, and after swabbing for explosives, asked what it was.

When the Jellypods secret was revealed, a small crowd of 4-5 German security guards and x-ray staff gathered around saying “what a cool idea” “where can I buy it?” “what does it cost” “when is it coming out?” etc.

One of the new fans even gave us his email and phone number to get one when they come out and two of them have signed up for email updates at the website.

How nice is it that the airport security people think Jellypods are a good idea? And it’s interesting also that they didn’t raise any concerns about the design or validity of such an approach. To be honest, this is the reaction we get almost every time we show the Jellypods to people for the first time – let’s hope that level of enthusiasm translates into customers joining the Jellypods crowd at some point.


Another little story from the x-ray line this week on the way to Italy: one of our party was in the line with a football team on Monday morning, and not being a football cognoscenti, asked one of the be-suited players “Are you all in a football team?”

The player said “Yes. Bayern Munich.”

Our correspondent then asked “Are you going somewhere nice?”

The player responded “Lyon. Champions League semi-final.”

Our man apologized for not having a clue, but then remembered something and said “Some of my friends were quite upset when you guys beat Fiorentina recently.”

The player looked at our man a bit oddly, then shrugged and said “Yes. We won.”

The conversation seemed to have reached a natural end, and our man continued to check his hand luggage through the scanner.

On the other side he noticed the boarding pass of the player with whom he had been chatting – some guy called Miroslav Klose.

Yes. The very same Miroslav Klose who was accused of scoring the offside goal that put Bayern through against Fiorentina and into the Champions League finals…

Never heard of him.

April 24, 2010

Jellypods website under way

Posted in Design, Feedback, Fun stuff, Marketing, Web at 10:02 am by Kilo

Sometimes when we look at the list of things that have to get done to bring Jellypods into the world it is staggering how far we have come in such a short period.

The main reason is that we are able to rely on a bunch of great people helping us get things done, even while we sleep. A good example is the new Jellypods website, which is making excellent progress thanks to our friends at SF360 in Santa Fe, Argentina.

The http://www.jellypods.com website currently features nothing more than a simple logo and email sign-up – but it is soon to undergo a big pre-launch makeover.

The design and editorial team have been working on the first iteration of the site during March and April, and we are almost ready to take it out for a first test drive and public viewing. A sneak preview of a couple of the work-in-progress screenshots below (the arrows are feedback comments on the design roughs):-

You can hopefully see that we’re trying to make a website that allows visitors to understand Jellypods as much as possible by playing with the product a little bit in virtual Flash demos, and that also engages ongoing interest through interaction with Jellypods customers. One of those interactions is the “Loop” section, that allows Jellypods users to upload stories, photos and even their own test videos.

Test videos are an idea we will be writing more about shortly. In the meantime, it’s a sunny day and it’s the weekend!