January 15, 2011

The market for Jellypods

Posted in Airlines, Blue Ocean, Branding, Business model, Design, Funding, Investors, Luggage, Marketing, Materials, Web at 11:28 am by Kilo

We started the Jellypods journey from a personal need, but we’re continuing it beyond the “half-hour serious” phase because to the potential of the original idea.

The original Jellypods design, for frequent flyers, is addressing a large market;  according to IATA, the International Air Transport Association, more than 2,750,000,000 passengers – equivalent to 40% of the entire population of the planet Earth – are going to get on an airplane in 2011. Now not all of those are unique travellers – many are the same person taking multiple trips, frequent flyers.

But just one airline loyalty programme, Lufthansa’s Miles and More, has 15,000,000 registered frequent travellers, and about 350,000 of those are elite travellers, Senators or Hons. Multiply those kinds of figures by the number of major airlines on the planet (about 100 of the 300 or so out there), and that’s a big market that can be addressed relatively readily.

Then when we started to look beyond the core market of the initial design, and look at other uses for nicely designed, waterproof, quirky bags made of hygienic, stretchy, safe, washable, heat/sun/rain/sea/tea/cold resistant bags we found literally dozens of markets out there and started naming various new Jellypods designs after them. We also saw that the basic design could be extended and evolved in new ways to create ideas like Jellyshells (more about this later this year), opening up even more new markets.

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